It appears then that Mr. Romney's re-branding of himself is well underway. Yet the former governor Mitt Romney appears to be in a constant state of becoming. As I have previously noted in this space, in the 2008 G.O.P primaries, Mitt Romney changed his message not once, but four times. There was Romney 1.0, the Massachusetts liberal Republican who had previously supported gay rights and abortion rights. Then Rudy Giuliani entered the 2008 race and it seemed that there was only room for one liberal Republican, so Romney's campaign launched Romney 2.0, the social conservative.